Italian skincare brand Vagheggi has partnered with industry consultant Jean-Guy de Gabriac to create Irritual, a signature massage treatment and product line for spas which can be tailored to the client's needs.
A loving homage to Italy, Irritual is made from natural Italian ingredients sourced according to geographic location, such as almonds from Avola and walnuts from Veneto.
The collection offers a range of professional and retail products, including a massage oil, body scrub and aromatherapy oils as well a haircare line.
De Gabriac, CEO of Tip Touch International, teamed up with Italian perfumer Morgane Collinot for the launch. He says: "Irritual's intention is to encourage guests to 'take it slow, feel the flow'. The Signature massage uses lavish textures and fragrances chosen by Morgane.
"Irritual is completely bespoke to the client, they choose the fragrance, the intention, tempo and depth of the massage, all of which can be changed to fit wiht the moment. It's perfect for men and women living in cities who want to disconnect from stress and technology, and reconnect with themselves."
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